Wednesday 1 July 2009

internet marketing nottingham


From websites-uk.com

For local companies in Nottingham there are many ways of bringing more enquiries to your web site. It is important for you to keep up to date. Even if you are not sure of everything you could be doing here is brief list for you test your site on.

Firstly if you have not done so already, make sure you are registered with Google for local search. This will help you get top local search positions in your sector or industry.
All you do is apply online to Google and they send back a code for you to enter. When you are registered you are eligible for local search listings.

In this area it's important to put up good info on your company .You should be showing customers reviews etc
If you don't have any, ask some customers to write one for you. This will help in your local search rankings.

The landing page people arrive at should be very user friendly and clear. Your landing page is not the place to give a history of your company or texty detail of your services. Instead keep it short and simple.
Show your address and phone number in a prominent position.
Tell them what you can do for them and follow this with your phone number or contact box. Make it easy.

Finally, in your local search listings we want to make sure there are no bogus firms.
Often marketers from another region will list themselves in an region or city just to get back links . Watch out for this and report them if you come across them.
Sometimes a company will have 2 listings in local search, perhaps because the operator entered errors. You can report this to Google and have one of these entries removed

For normal organic results, our site needs optimised to show it is not just a general directory like Touch Nottingham, etc. Good as those sites are, we want people to link through directly to our site not to a 3rd party. The fewer clicks the better.
So you have to be well optimised and set up so that google recognises your site as being relevant to the search.

If you are not properly recognised, these 3rd party directories will be used in the rankings. Don't miss out on your chance to rank in your local area. Do you know that google tracks the areas from where searches are coming?
For example if some is search for an divorce lawyer and you are optimised for this term, you should do much better for searches carried out in the Nottingham area.
You will generally do much better, and you should capitalise on your local advantage.

internet marketing nottingham

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